 Profile
Tom Drugan is currently the Co-founder of Naymz, a leading online identity management company. Tom is responsible for the development and communication of the Naymz vision and brand, while also developing and deploying marketing strategies for customer acquisition and retention.
Mr. Drugan has been working in the online marketing space for nearly 8 years and has a wealth of experience in many disciplines. Tom’s most recent experience prior to Naymz was at Orbitz.com, a leading travel web site, where he held the position of eMarketing Manager. Tom’s primary responsibility was the management of search engine campaigns for the Orbitz.com, CheapTickets.com, and Lodging.com Web sites. Mr. Drugan began his tenure at Orbitz as the eMarketing Manager for the Lodging.com which has since been folded up into the Orbitz brand.
Prior to Orbitz, Tom spent three years at the Search Engine Marketing Agency Proceed Interactive as a Senior Search Marketing Manager. Tom managed the first large scale paid search campaign for Proceed and quickly became the in-house expert on creating, managing, and optimizing paid search advertising. Mr. Drugan created the agencies first paid search campaign management process and trained the in-house staff on best practices for successful Google AdWords and Yahoo! Search Marketing campaign management. Tom managed the search engine marketing and online media buying for Proceed Interactive’s largest client. Tom also gained experience managing search engine campaigns for clients in a variety of industries such as travel, education, and financial services.
Before his time spent at Proceed Interactive, Tom was an Account Manager and Project Manager at Ogilvy One (formerly 141 Communicator) in which he oversaw the development of promotional and marketing driven Web sites for clients such as Microsoft, Kraft, Oscar Mayer and S.C. Johnson. Mr. Drugan established budget requirements and determine timelines for the development of various interactive projects, including Web sites, interactive games, e-mail campaigns, CD-ROMs, and banner ads.
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